Rupert is a technology advisor with 16 years of experience at Google, where he helped customers boost their revenue by integrating AI into their business value chain. Clients included Sephora, Red Bull, Frasers Group, Alexander McQueen, and Zaha Hadid Architects. As an early adopter of generative AI he's been interviewed by Vogue and the New York Times, and his creative work has appeared online and in print.