Peggy Van Allen is the Immediate Past President of Color Marketing Group, a visionary designer and Color Anthropologist™ at her consultancy, Colorfuel. She studies human behavior to uncover the why, what, and when behind consumer color preferences, enabling strategic, tailored approach to every project. With deep expertise in trend research, visual merchandising, and palette development, Peggy helps brands navigate the complexities of color with confidence. Her work bridges insight and intuition, empowering clients to go to market with the right color at the right time. Color education remains central to her mission, making color accessible, relevant, and impactful for all.