Montaha Hidefi is President of Color Marketing Group® and founder of Color Landing Studio. Defining herself as a Color Archaeologist™, she is a writer and public speaker with an international track record in color strategy, trend research, color forecasting, marketing and the coatings industry. Montaha views color as a strategic business element and forecasting as the archaeology of the future, examining how societal fragments from the past shape present behavior and inform future color directions for consumer and industrial markets. She co-authored “Colour Design: Theories and Applications”, authored three memoirs, and the upcoming “Color Archaeology™ - The Business of CMF Forecasting”.