Emily Lai
Architectural Commercial Market Manager
ETC
Emily is an architectural lighting controls professional with a career spanning design, specification, and market strategy. She began her career as a lighting designer, developing a strong foundation in visual experience and design intent, before transitioning into technical sales and control system application roles. Today, Emily serves as Commercial Midwest Regional Sales Manager at ETC, where she also works closely with marketing and product teams to translate field insight into education, messaging, and product strategy. Lighting Certified and a former IES Chicago Section Education Chair, Emily brings a uniquely well-rounded perspective on how lighting controls succeedâfrom concept through long-term operation.