Argelia Barcena is a design technology leader and advocate for innovation in architecture. She is a Northwest Regional Design Technology Manager at Gensler, where she leads digital transformation efforts across diverse teams and projects. With two decades of experience, Argelia has worked with leading architecture firms and maintains a strong connection to academia by having served as adjunct faculty at Academy of Art University, City College of San Francisco, and California College of the Arts.

She holds an architecture degree from California Polytechnic State University, San Luis Obispo, and an executive education certificate from the Harvard Graduate School of Design.

  Argelia was recently recognized as one of the “Most Influential Women in Bay Area Business 2024” by the San Francisco Business Times. She currently serves as a Board Director for AIA San Francisco, and Chair of the AIASF Technology in Architectural Practice Knowledge Community, in addition to being Regional Lead for Women in BIM for the Western North America region—roles that underscore her leadership and ongoing contributions to the advancement of the profession.