Trained as an industrial engineer, Jesús Llinares started his professional career in 1991 at Procter & Gamble, first as Head of Personnel Selection and Training, then Project Engineer and finally Head of Customer Service in the factory that the American multinational consumer goods company has in Barcelona. Now, as Andreu World's CEO, Jesus Llinares has more than 30 years of experience leading and promoting a culture of environmentally responsible production. Recently, he was named to the World Design Organization's Board of Directors, given his extensive experience in the circular economy and support of the United Nations Sustainable Development Goals (SDGs).