Amahl Hazelton joined Moment Factory in 2009, overseeing Strategy & Development across the multimedia studio’s Custom services divisions that serve flagship Retail, Leisure & Hospitality and Commercial & Corporate clients. His experience ranges from experiential media facades and environments for Microsoft & Oakley flagship stores, to the new Fontainebleau and Resorts World Las Vegas integrated resorts and from the Partouche Casinos and the Grand Magic Hotel outside EuroDisney in France to colossal floating resorts such as the Royal Caribbean and Celebrity families of cruise ships. A graduate of McGill University’s School of Urban Planning with a specialization in Place Branding & Competitive Identity, Amahl has led the development of groundbreaking immersive media solutions that celebrate the identity of brands as diverse as iconic global sports, entertainment and consumer brands like Real Madrid, Sony and Arc'teryx, to destination brands at the local (eg Montreal Tourism), regional (New York State) and national (Destination Canada) level.