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Erik Lucken

Erik Lucken

Strategy Leader

Gensler

For the last two decades, Erik Lucken has extensively studied the intersection of business performance and the workplace environment, focused on the design imperative to support both how and why people work today. Working with some of the world’s most successful organizations, his focus is applied research, leveraging strategy as the key conduit to translate research insights into actionable workplace solutions. Lucken is a frequent speaker and writer on critical workplace drivers such as mobility, wellbeing, and workforce demographics.

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    "We are not getting any younger." True for all people on Earth, but especially true when it comes to global demographics. As fertility rates fall and life expectancies rise, the average age of the world population is rising faster than any time in human history. Not surprisingly, a globally aging population is reflected--and in some ways even heightened--in workforce demographics. A United Nations study found two-thirds of the global population live in countries with below-replacement fertility rates meaning fewer young people enter the workforce every year. The result is by 2030, upwards of 150 million jobs will shift to workers over the age of 55, according to a Bain & Co. report. An aging workforce brings with it structural challenges, but also significant opportunities. Facing shrinking working-age populations and projections of looming skills shortages, recruiting and retaining highly experienced and knowledgeable older workers represents a key strategy for organizations looking to thrive in an increasingly competitive landscape. An added bonus: age diverse teams have been shown to be more innovative. But to deliver on this potential requires changes in approach; creating a workplace that is welcoming of workers of all ages is a great place to start. This session will explore how smart, intentional, and inclusive workplace strategy and design can help to attract, retain, engage, and empower ALL age groups present in the workforce today.