Carolina Madrigal
Senior Associate, Creative Director
HLW International | brandx
Carolina is a Mexican-born, New York-based Creative Director for brandx, HLW’s signage, wayfinding, and brand experience studio. With 10 years of industry experience, Carolina has a record of multiple award-winning experiential graphic design projects with HLW’s brandx studio, and photography publications from her airplane series with names like Los Immigrants. She has dedicated herself to HANDS, a nonprofit organization where she teaches literacy to immigrants. Carolina looks to impact the space through design and positively impact the users, as it is equally important to have a visual and approachable experience.
Her recent client list includes: Aspen, Bain & Company, Eisai, Fordham University, Google, Morgan Stanley, Schrödinger, and Subway. She is always open to making new creative connections.