Unlocking Hidden Value in Commercial Furniture Reuse & Tax
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- Attendees - $50
NeoCon Presentation Description: The commercial furniture industry is at a critical inflection point. With nearly 600 million tons of construction and demolition debris generated annually in the United States and corporate sustainability mandates increasing, design professionals need practical strategies to turn office decommissioning from a cost center into a value driver. This session shows how IRS-qualified appraisals can convert 20 to 35 percent of appraised values into federal tax deductions, subject to basis and deductibility. Drawing on six years of experience and nearly 1,000 corporate valuations, the presentation demonstrates how structured furniture valuation changes demolition economics. A Fortune 500 case study highlights $1.8 million recovered through resale and tax benefits. Attendees will learn how to identify high-value assets early, navigate secondary markets, and integrate reuse into ESG reporting and LEED strategies.

Keith Verhage
Principal
United Asset Management
Jessica Marschall, CPA, ISA AM
President & CEO
Green Mission ESG Solutions
Jessica Irving Marschall is a CPA and ISA-accredited appraiser with 26 years of experience leading four companies specializing in tax advisory, building material valuation, and corporate decommissioning. As President and CEO of Green Mission ESG Solutions, she has completed over 1,000 IRS-qualified deconstruction appraisals, generating $90+ million in substantiated charitable deductions. Jessica has authored 150+ articles on tax, valuation, and sustainability, presenting nationally on circular economy topics. She serves as Board Member and Treasurer of the Stafford Education Foundation and historical preservation organization Rethos of Minnesota, and holds degrees from the University of Virginia and University of Wisconsin-Milwaukee.