Shaping Culture with Branded Graphics in Workplace Design

This session focuses on how branded environments and graphic strategies can shape a positive and cohesive workplace culture, driving employee engagement, retention, and productivity. Attendees will explore ways to integrate brand identity into workplace design through graphics, wayfinding, and experiential design, creating spaces that reflect a company's mission while fostering collaboration, creativity, and a sense of belonging. Led by experts in brand experience and workplace architecture, this presentation provides actionable strategies to align design initiatives with business goals. Participants will leave with insights on creating environments that inspire employees, strengthen cultural identity, and enhance the overall user experience, equipping them to design branded spaces that connect people to purpose and drive organizational success.


Jim Thompson, AIA, LEED AP BD+C

National Design Partner

Little Diversified Architectural Consulting, Inc.

Known as a design leader and caring educator, Jim Thompson has distinguished himself as a researcher, university lecturer, guest critic and mentor. He has addressed audiences at NeoCon World’s Trade Fair, NeoCon East, CoreNet and the National AIA conference. His perspective has been shared in industry publications like Contract, Interior Design Magazine, Building Interiors, Buildings and Architype Review; and his observations were featured in the book Future Office.

Jim is a National Design Partner at Little (www.littleonline.com), an industry-leading architecture and design firm with more than 425 professionals in six locations across the nation. Jim is a LEED Accredited Professional and a member of the American Institute of Architects (AIA).

Kelley Deal

Design Principal, Brand Experience Studio

Little Diversified Architectural Consulting

Kelley Deal is the Creative Director for the Brand Experience Studio at Little, with over 15 years of experience in experiential graphic design and interior architecture. Kelley focuses on crafting purposeful and engaging brand experiences that elevate the user’s journey. Known for her big-picture thinking and attention to detail, she leads clients through innovative design processes that create memorable, cohesive solutions. Kelley’s passion for meaningful design consistently makes her a favorite among clients and peers.
This content will not be available until 06/09/2025 at 8:00 AM (EDT)