Montreal's Creative Digital Design for the Built Environment

Molly is the Urban Development Officer at the Quebec Delegation in Chicago, connecting innovative and forward-thinking Québec-based creative design studios and construction vendors to large-scale, mixed use projects in the Midwest. Molly is the point person for Québec studios and manufacturers who will be attending NeoCon. Molly is not positioning herself as the speaker on this panel, but will be recruiting 3-4 thought leaders from Québec's creative digital design and public art/placemaking ecosystem to speak.

Amahl Hazelton joined Moment Factory in 2009, overseeing Strategy & Development across the multimedia studio’s Custom services divisions that serve flagship Retail, Leisure & Hospitality and Commercial & Corporate clients. His experience ranges from experiential media facades and environments for Microsoft & Oakley flagship stores, to the new Fontainebleau and Resorts World Las Vegas integrated resorts and from the Partouche Casinos and the Grand Magic Hotel outside EuroDisney in France to colossal floating resorts such as the Royal Caribbean and Celebrity families of cruise ships. A graduate of McGill University’s School of Urban Planning with a specialization in Place Branding & Competitive Identity, Amahl has led the development of groundbreaking immersive media solutions that celebrate the identity of brands as diverse as iconic global sports, entertainment and consumer brands like Real Madrid, Sony and Arc'teryx, to destination brands at the local (eg Montreal Tourism), regional (New York State) and national (Destination Canada) level.

As Creative Director at Float4, Sarah brings over a decade of experience crafting emotionally impactful stories for global audiences. She specializes in immersive, 360-degree experiences that transform spectators into active participants through a masterful blend of storytelling, striking visuals, and innovative technology. She honed her expertise at the entertainment powerhouse 4U2C/Cirque du Soleil Entertainment before joining Float4 as Creative Director. There, she continues to push the boundaries of art and technology, leading groundbreaking projects for The Cosmopolitan of Las Vegas, Formula 1, Hyatt Regency, Park Hyatt, Adobe, and View Boston.

Cheryl Catterall is the Curated Technologies Strategy Lead at HKS, Inc. Cheryl has built her career on a passion for connecting people through storytelling. Her early academic and professional years as an architect and post-graduate training and experience working in performance design resulted in a practice at the crossroads of many disciplines, with a particular focus on digital tools and interactions. Navigating adeptly at the overlap of creativity, technology, operational and economic imperatives, she partners with her clients and their professionals to engage their audiences in new and compelling ways. She is thrilled to have recently joined the futures team within HKS architects to amplify the integration of digital experience approaches within their practice. Having led the creation of permanent and temporary installations in private, institutional and corporate settings through her own studio and as a creative director with Moment Factory, this new adventure is allowing her to consolidate her passions and elevate how we weave curated digital enhancements into the built environment.