High-Tech, Low-Touch: The Future Workplace Isn't on Screens
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- Attendees - $50
NeoCon Presentation Description: By 2035, half of the workforce will be Gen Z and Gen Alpha, who are already rejecting screen overload. With 80% of people preferring physical signage and 65% unable to reliably read screen-based information, high-tech workplace experiences must shift from "more apps" to intuitive, low-touch or hybrid design. Creating an accessible, inclusive workplace that is simple to move through comfortably, independent of worldview or digital literacy, is more analog than you might think. Balancing screens with tactile moments - signage, art, interactive installations - grounds the experience in what can be shared, reflected on and connected with. Learn how to reduce tech fatigue, cut failures, enhance engagement and future-proof environments by blending analog clarity with digital intelligence - no pinging, charging or troubleshooting required. A hands-on Mentimeter survey will guide the session to engage attendees in testing examples and best practices.
Chanel Dehond, SEGD
Senior Associate, Global Director
HLW International | brandx
Chanel is the Toronto-born, New York and London-based Global Director of brandx, HLW’s signage, wayfinding, and brand experience studio. She compares design details to the impact of drawing those two simple lines that make eyebrows on a face – one small gesture can make a large impact. With 15 years of industry experience, Chanel's docket includes her current award winning experiential graphic design work with HLW’s brandx studio, editorial and illustration-based contributions to ArchDaily, and Metropolis Magazine, large-scale murals and artwork in her Chanel Dehond-branded, black-and-white linework-style, and her professorship with Parsons School of Design in the departments of interior design and brand identity. Chanel maintains that what you say with signage matters, there is as much importance in the way that we navigate cultural conversations as the way that we navigate our built environments.
Chanel is always looking for ways to use 2D illustration, graphic design, and text-based content to change the way we engage with 3-dimensional space, attempting to make the sometimes exclusive world of architecture and design more fun and approachable. Environmental graphics, wayfinding, and conversation starters are her medium, recognizing that branded graphics are a super high-impact, low-cost way to tell people who you are and what you do.
Her recent client list includes: Amazon, Aspen, Bain & Company, Discovery, Inc., Fordham University, Google, Meta, Morgan Stanley, Point72, Prudential Insurance, Schrödinger, and Subway. She’s always looking for ways to meet new people, as Chanel will say, "Meeting new people is my peanut butter, and collaborating is my jam."
Carolina Madrigal
Senior Associate, Creative Director
HLW International | brandx
Carolina is a Mexican-born, New York-based Creative Director for brandx, HLW’s signage, wayfinding, and brand experience studio. With 10 years of industry experience, Carolina has a record of multiple award-winning experiential graphic design projects with HLW’s brandx studio, and photography publications from her airplane series with names like Los Immigrants. She has dedicated herself to HANDS, a nonprofit organization where she teaches literacy to immigrants. Carolina looks to impact the space through design and positively impact the users, as it is equally important to have a visual and approachable experience.
Her recent client list includes: Aspen, Bain & Company, Eisai, Fordham University, Google, Morgan Stanley, Schrödinger, and Subway. She is always open to making new creative connections.
