The rapid evolution of AI technologies, especially Generative Pre-trained Transformers (GPTs), has revolutionized various industries, offering unprecedented opportunities for innovation and creativity. This presentation delves into the transformative potential of custom GPT models in design. It aims to demonstrate how designers, architects, and business leaders can leverage these advanced AI tools to enhance creativity, optimize workflow, and foster groundbreaking ideas in all facets of design. The session will provide a comprehensive overview of GPT technology, emphasizing its adaptability and capacity for generating creative design concepts, textual descriptions, and functional specifications. Key focus areas will include GPTs in automating routine tasks, freeing designers to focus on more creative and complex challenges, and integrating AI in conceptualizing innovative design solutions that are smart, efficient, and impactful. Attendees will gain insights into the practical applications of custom GPT models in generating unique design attributes, elements, approaches, economics, and patterns and in predicting and analyzing design trends. Interactive demonstrations will showcase real-world examples where GPTs have been successfully implemented in the design process, offering a glimpse into the future of design. By the end of this session, participants will be equipped with a deeper understanding of how custom GPTs can be a game-changer in design, empowering them to stay at the forefront of innovation in this dynamic industry. Check out our NeoCon microsite here.