Future-Ready Retail: Reimagining Malls and Main Street for 2030 and Beyond explores how retailers and designers alike can adapt to the rapidly evolving landscape by focusing on technology, design and community-driven strategies. As shopping preferences shift and the demand for experiential retail grows, my presentation provides actionable insights for creating thriving, future-ready spaces. From the seamless integration of technology to fostering authentic connections with customers and designing engaging sustainable environments, attendees will gain a comprehensive understanding of what it takes to transform malls and Main Street into dynamic, engaging destinations.
Objectives:
Understand the role of technology in enhancing the in-store experience and driving customer engagement.
Explore design strategies that prioritize discovery and interaction in retail spaces.
Learn how authenticity and brand values build loyalty and drive foot traffic.
Use sustainability as a growth strategy.
Lauren Chipman, AIA, NCARB, WELL AP
CEO
Chipman Design Architecture
Lauren Chipman brings a compelling background in design and the performing arts to her position as Chief Executive Officer at Chipman Design Architecture. Prior to her work at Chipman, Lauren performed professionally as a string instrumentalist in Los Angeles with a resume that includes recording for television (American Idol, The Voice), film (Star Wars, Toy Story 4) and top Billboard artists (Taylor Swift, Christina Aguilera, Justin Timberlake).
Recognizing the transformative power of design in hospitality, retail, and restaurant markets, Lauren cultivates an environment where Chipman’s designers and architects collaborate at the intersection of empathy, technology and the built environment. Her entrepreneurial vision continues to bring a fresh, unconventional direction to her 125-person architecture and design firm, and she is a champion of community-based arts and design outreach. Her firm’s clients include Ulta Beauty, Gap Inc., Chick-fil-A, Hilton, Reformation, Cava and the Smithsonian.
A frequent panelist and speaker in the design community, Lauren has lent her expertise to conversations and presentations at Google Zeitgeist GlobalShop, MUFSO, design:retail Forum, and MUFES in addition to being featured in design:retail magazine as a recipient of the “40 under 40 award.”
Lauren received her Bachelor of Music in Viola Performance from the University of Southern California and her Master of Architecture from Lawrence Technological University. She is a licensed architect in addition to being NCARB certified and a WELL accredited professional.
This content will not be available until 06/09/2025 at 8:00 AM (EDT)
