Creating Long-Term Value from the Experience Design Process
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- Attendees - $50
When architecture, interior design, technology, signage, and service design are coordinated separately, the result is a fragmented experience for users. And as organizations expand, this siloed approach to design results in a broader sense of inconsistency, affecting trust, loyalty, and satisfaction. The solution to this fragmentation and inconsistency is experience design: an integrated, human-centered, place-oriented approach that brings all design disciplines together.
While many organizations are going through the process of experience design, they are missing a crucial piece of the puzzle: how to maintain that value over time. The key? Experience design guidelines that turn experiential thinking into a set of actionable and adaptable outcomes. This session explores how both organizations and designers can create, implement, and continuously update experience design guidelines to maximize long-term ROI.
Sarah Wicker
Branded Environments, Principal
Perkins&Will
Principal and director of branded environments in the Dallas studio of Perkins&Will, Sarah Wicker leads a multidisciplinary team working with designers to translate the essence of clients’ brands into memorable and engaging experiences. A deeply strategic thinker, she has an intrinsic drive to understand human motivation and connection to place. She believes that great design starts with understanding people, a belief backed up by more than 20 years in brand strategy, trend forecasting, human-centered design, and applied research.
Raised in Texas, Sarah has worked with developers, municipalities, and major brands around the globe. She is a frequent contributor to industry publications, a repeat speaker at ICSC, ULI, and AIA conferences, and—deepening her research into behavior and identity—she recently finished a master’s degree in psychology at Harvard University. Curious and energetic, Sarah finds guidance in empathy.
