Branded Place-Making: Spatial Storytelling + Immersive Experiences

Explore the realm of branded placemaking through spatial storytelling with Ford Motor Company strategists, Anuja Raja and Tiffany Damesworth - Discover the dynamic approach that seamlessly blends physical spaces with compelling narratives creating a cohesive brand identity. This innovative strategy leverages power of storytelling, branded art and cognitive neuroscience to weave purpose into workplace environments, fostering a meaningful connection between employee and the brand. This approach recognizes the workplace a canvas for storytelling, reflecting the brand's personality and aspirations.


Tiffany Damesworth, NCIDQ, WELL AP, LEED GA, ASID

Senior Global Design and Brand Strategist

Ford Motor Company

Tiffany Damesworth is an award-winning designer known for her exceptional attention to detail and expertise in human-centric design. With a strong focus on brand and storytelling, Tiffany infuses joy into every experience she crafts in the workplace, hospitality, retail, and entertainment sectors. Her design philosophy blends data-driven insights with empathetic design principles, resulting in spaces that resonate with users on a profound level. Her belief that design should uplift and bring positivity to people’s lives is evident in her work. Tiffany’s portfolio includes some the world’s most memorable brands such as Ford Motor Company, General Motors, Mercedes-Benz, Interscope Records and Walt Disney. Her commitment to excellence has earned her prestigious accolades, including the USGBC Golden Leaf Award and the USGBC Above and Beyond Award. Tiffany’s multifaceted interests and holistic approach to design make her a sought-after voice in the industry.

Anuja Raja, IIA, COA

Senior Global Design and Brand Strategist

Ford Motor Company

Anuja Raja is a distinguished multi-disciplinary professional, seamlessly blending expertise in architecture, urban design, brand strategy and color,material and finish (CMF) design. Her multifaceted career spans award winning architectural projects and innovative CMF concepts showcased on international platforms for pushing the boundaries of design thinking. Having led design and research at Ford's City:One team in collaboration with innovation labs like IDEO and 100% Open, her HCD work has impacted various US cities like Detroit, Pittsburgh, Austin, etc., preparing them for future mobility needs. Apart from previously contributing to the future CMF concepts for Honda and Acura, she currently leads the human experience and brand design strategy for Ford Motor Company's workplace and retail environments. She also serves a visiting faculty for the MFA program at College for Creative Studies (CCS) sharing her knowledge in trend forecasting and professional practice with aspiring designers.

Anuja's ability to navigate diverse design domains speaks to her versatile skill set and passion for holistic design. She believes in the power of well-researched insights and advocates for all-inclusive approach in design thinking. Her mantra revolves around minimal design intervention with a maximum impact, shaping a future where thoughtful design choices steer meaningful change.

This content will not be available until 06/10/2024 at 8:00 AM (EDT)