AI Tools for More Human-Centered Spaces
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NeoCon Presentation Description: AI enables us to uncover rich data about how people move, behave and feel in spaces. These previously inaccessible insights can ensure every design decision is grounded in real human experience. Automated behavioral analytics use AI to analyze spatial behavior from video, revealing patterns in movement and collaboration without manual annotation. Immersive VR studies capture pedestrian decisions and signage interactions, informing wayfinding that reduces cognitive load. AI-driven placemaking platforms create visitor personas and behavioral insights, guiding material choices and activations for inclusive community spaces. Additionally, sensor-enriched environments powered by AI enable real-time personalization of lighting, acoustics and comfort.
Integrating these capabilities into design workflows can enhance a sense of belonging, also reducing the need for visible tech. This session will explore practical applications and ethical considerations to leverage AI for human-centered design.
Sarah Wicker
Principal, XD Advisory Service
Perkins&Will
Principal and co-founder of the Perkins&Will XD Advisory Service, Sarah Wicker leads a multidisciplinary team of designers, strategists, and researchers who translate clients’ brands into memorable and engaging experiences. A deeply strategic thinker, she has an intrinsic drive to understand human motivation and connection to place. She believes that great design starts with understanding people, a belief backed up by more than 20 years in brand strategy, trend forecasting, human-centered design, and applied research.
Raised in Texas, Sarah has worked with developers, municipalities, and major brands around the globe. She is a frequent contributor to industry publications, a repeat speaker at ICSC, ULI, and AIA conferences, and—deepening her research into behavior and identity—she recently finished a master’s degree in psychology at Harvard University. Curious and energetic, Sarah finds guidance in empathy.
