20 Things Neuroscientists Know That Designers Need to Know

What have neuroscientists learned about humans that's useful to designers, people solving wicked problems? Plenty, when study findings are discussed in everyday language and practical terms, not as isolated, cryptic soundbites. This session provides insights to inform tough design decisions, not to dictate how they are resolved. Topics reviewed range from the design-related ramifications of sensory experiences (such as colors seen and textures felt) to the consequences of individual factors (for example, personality and neurodiversity) and social ones (like the language users speak) for designed outcomes, and, perhaps most importantly, how design elements can be tackled in a coordinated way in the real world.

*In-person sessions will be recorded and available on-demand starting Monday, June 17.

Sally Augustin, Fellow of the American Psychological Association, PhD


Design With Science

Sally Augustin, PhD, is a practicing environmental psychologist and a Principal at Design With Science. She has extensive experience integrating neuroscience-based insights to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and physical outcomes/experiences. Her client base is worldwide and includes individuals and organizations that produce and/or use design solutions (for example, design firms, manufacturers, service providers, trade organizations, design user groups).

Sally, who is a Fellow of the American Psychological Association, is also the editor of Research Design Connections, a monthly subscription newsletter with daily blog, that reports and synthesizes (in everyday language) the findings of recent and classic research in neuroscience, cognitive science, and the social sciences that are useful to designers.

Dr. Augustin has appeared on mass-market national television and radio programs discussing how to use design to enhance lives. She speaks frequently to audiences in North and South America, Europe, and Asia. Sally has been featured in publications such as The New York Times and The Wall Street Journal as well as the online Harvard Business Review. She is the author of several books: Designology (2019, Mango), Place Advantage: Applied Psychology for Interior Architecture (Wiley, 2009), and The Designer’s Guide to Doing Research: Applying Knowledge to Inform Design (Wiley, 2012; Cindy Coleman, co-author).

Sally Augustin earned a PhD in psychology at Claremont Graduate University, an MBA at Northwestern University’s Kellogg Graduate School of Business (majors in finance, marketing, and management information systems), and a bachelor’s degree at Wellesley College (majors in economics and American studies).

This content will not be available until 06/10/2024 at 8:00 AM (EDT)